Home Insights Real estate U.S. Real Estate Sector Report
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Sector conditions and outlook

Key:

Improving
Neutral
Deteriorating
Positive
Moderately positive
Neutral
Moderately negative
Negative
Apartment

The apartment sector is regaining momentum after a challenging operational year. Supply headwinds are beginning to subside, and concessions are giving way to rental inflation on newly signed leases as demand picks up. Valuations have stabilized, and the sector continues to attract liquidity from both private equity and debt investors.

Current conditions:
Outlook:
Hotel

The hotel sector experienced a modest retracing in 2024 compared to its postpandemic recovery. Occupancy rates remain generally healthy, but headwinds persist, keeping performance across most segments below pre-pandemic levels. These challenges could be further exacerbated in 2025 as booking windows shorten, driven by consumer uncertainty about the sustainability of the recovery.

Current conditions:
Outlook:
Industrial

The industrial sector has demonstrated resilience following a pullback in demand to pre-pandemic levels and peak levels of new supply for the cycle. While vacancy rates have risen in several key markets, the sector remains one of the most sought-after by investors. Demand is also showing signs of improvement, as e-commerce and thirdparty logistics (3PLs) are once again in expansion mode after re-evaluating their space needs over the past 12 to 18 months.

Current conditions:
Outlook:
Office

The much-maligned office sector is showing signs of life, though much work remains before a full recovery is realized. Elevated vacancy rates in key gateway markets and a lack of liquidity continue to challenge the sector, despite increases in office attendance. Lease economics will remain difficult for office landlords, and commodity office assets are likely to face ongoing headwinds. However, the limited new supply will benefit newer, high-quality assets in well-positioned locations.

Current conditions:
Outlook:
Retail

The retail sector has outperformed other sectors over the past year, largely due to the resilience of its non-discretionary subsectors. A lack of new development over the past decade, combined with improved flexibility from existing brick-and-mortar tenants, has helped elevate the sector post-pandemic. Consumers have remained resilient, though this will be tested in the coming months as economic growth slows under the pressure of new policies designed to boost domestic production and consumption. Despite these challenges, the sector enters 2025 on solid footing, with both debt and equity investors eager to pursue retail-focused strategies.

Current conditions:
Outlook:
Data centers

The data center sector is experiencing significant demand driven primarily by the expansion of AI applications, with vacancy rates in top North American markets below 2% and double-digit rent growth. Institutional investors are increasingly attracted to data centers, which are among the few sectors showing positive capital appreciation, despite challenges posed by high development costs and lengthy construction timelines.

Current conditions:
Outlook:
Life sciences

The sector is encountering substantial challenges after its robust performance during the pandemic. A lack of capital for start-ups has affected occupancy rates, especially with rapid development in many metropolitan areas. Although well-funded biotech and life sciences companies continue to perform well and draw tenant interest, the overall sector is facing difficulties. Additionally, hiring in life sciences roles has slowed, partly due to limited venture capital funding. Despite some improvement from its lowest levels, funding remains well below previous peaks.

Current conditions:
Outlook:
Single-family rental

The single-family and build-to-rent sectors are facing downward pressure on rental growth due to strong development activity in select metros. However, demand remains healthy, and vacancy rates are well within equilibrium, supporting rental inflation above broader consumer price increases. While moderating interest rates could improve affordability in the for-sale market, homeownership remains out of reach for many first-time buyers. The single-family rental sector continues to offer flexible housing options for those priced out of homeownership or seeking upgraded living spaces without the commitment of buying.

Current conditions:
Outlook:
Student housing

The student housing sector continues to exhibit solid fundamentals. However, it is becoming more competitive as much of the demand is now being met. Increased migration to southeastern states has generated optimism, particularly with students opting to stay closer to home. Despite these positive trends, we remain cautious about the sector due to moderating enrollment trends at four-year institutions.

Current conditions:
Outlook:

Source: Principal Real Estate, April 2025.

For our detailed perspective on the conditions and outlook for each sector, please download the full U.S. Real estate sector report.

Real estate
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Risk considerations
Investing involves risk, including possible loss of principal. Past Performance does not guarantee future return. All financial investments involve an element of risk. Therefore, the value of the investment and the income from it will vary and the initial investment amount cannot be guaranteed. Potential investors should be aware of the risks inherent to owning and investing in real estate, including value fluctuations, capital market pricing volatility, liquidity risks, leverage, credit risk, occupancy risk and legal risk. All these risks can lead to a decline in the value of the real estate, a decline in the income produced by the real estate and declines in the value or total loss in value of securities derived from investments in real estate. Fixed-income investment options that invest in mortgage securities, such as commercial mortgage-backed securities, are subject to increased risk due to real estate exposure. Floating rate debt instruments are subject to credit risk, interest rate risk, and impaired collateral risk, which means that the value of the collateral used to secure a loan held by the fund could decline over the course of the loan. Credit risk refers to an issuer’s ability to make interest and principal payments when due.

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MM11889-07 | 10/2024 | 3910982-122025